DALLAS, TX, February 6, 2025 - GenLogs, the leading Freight Intelligence platform, and Highway, the industry’s leading Carrier Identity® and fraud prevention platform have announced an integration designed to simplify workflows for freight brokers.
This collaboration aims to minimize the time and risk associated with carrier onboarding while enhancing carrier utilization by providing real-time visibility into carrier locations and equipment pairings.
By integrating Highway’s carrier verification technology with GenLogs’ extensive real-time sensor network, users can now access both solutions within a single platform. Brokers will be able to source carriers with visually-verified truck images, onboard them seamlessly via Highway, and leverage GenLogs to track real-time carrier locations with additional filters for equipment types and backhaul opportunities. This streamlined approach eliminates the need to toggle between multiple platforms or publicly post freight, enabling brokers to efficiently match loads with trusted, compliant carriers.
“GenLogs’ integration with Highway has been the top request among our mutual customers,” said Ryan Joyce, CEO of GenLogs. “It truly is possible today to grow a billion-dollar brokerage without ever posting freight on a loadboard. GenLogs and Highway can help source trusted carriers and drive higher carrier utilization, load matching, and margins. We are really only scratching the surface of the power that can be unlocked by combining GenLogs’ intelligence with Highway’s rigorous vetting and identity management.”
Mutual customers have already shown enthusiasm for the integration, which addresses key pain points like carrier sourcing, onboarding, and utilization. GenLogs’ native computer vision compliments Highway’s ELD data and provides two-factor authentication (2FA) of a carrier’s true location while also unveiling that carrier’s current equipment pairing.
“This partnership with GenLogs highlights Highway’s commitment to simplifying and securing freight transactions,” says Michael Caney, Chief Commercial Officer at Highway. “By integrating with GenLogs’ platform, we’re bringing new levels of efficiency and control to brokers while giving them the ability to source, onboard, and match loads to verified carriers with speed and confidence.”
The integration is now live, with GenLogs rolling it out to mutual customers this week. Future enhancements will include incorporating GenLogs' visual truck images directly into the Highway platform and enriching Highway's Load Lock feature with additional real-time data points.
About GenLogs
GenLogs is the Freight Intelligence platform that delivers proprietary insights via a nationwide network of sensors, commercial, and open-source datasets. Its goal is to unlock $7 trillion of new global freight flows while fighting $30 billion of fraud and theft. To learn more, visit www.genlogs.io and follow GenLogs on X and LinkedIn.
About Highway
Highway is a leading technology provider specializing in offering Carrier Identity® solutions for freight brokers, empowering them to reduce fraud and streamline the digital booking process. By automating compliance, Highway gives brokers the ability to enforce an all-new standard, enabling them to efficiently identify the right carrier for every load and build their network with speed and security. With a commitment to transparency, trust, and truth, Highway equips brokers with the data necessary to focus on delivering exceptional service while driving business growth without fear of fraud. For more information, visit highway.com.
